- adidas and the Italian Football Federation (FIGC) are proud to current their first joint product assortment of the new partnership devoted to the Azzurri and Azzurre, most notably the new Home and Away jerseys, impressed by marble, a pure, geographical and cultural factor that represents Italy, out there from at present, 17th of January
- To mark this historic second, adidas and FIGC are launching the marketing campaign “The Search – La Ricerca”, a symbolic journey by way of the Italian id traits, aimed toward enhancing the Italian soccer historical past and the id of the nation, encompassing the previous, current and future, due to a collection of cameos by Italian soccer stars Donnarumma, Rosucci, Del Piero and Artist Blanco
Today, adidas is presenting its first product assortment for the Italian National Football groups, created in collaboration with the Italian Football Federation (FIGC).
Starting from January 1st, 2023, as beforehand introduced, adidas is the official companion of the Italian Football Federation (FIGC) and outfits all the Italian nationwide groups (males’s, ladies’s, youth, futsal, seaside soccer and e-sports activities).
Bjorn Gulden, Chief Executive Officer at adidas, stated: “Italy is one of the most storied and profitable nationwide groups in all of soccer. We are very proud to formally welcome the FIGC and all its groups to the adidas household and we stay up for a profitable partnership collectively. At the identical time, we’re tremendously excited to lastly be capable of share with the world our improbable lineup of merchandise together with lovely house and away kits. They are quintessentially Italian and elegant whereas staying true to the iconic heritage of the Azzurri.”
Gabriele GravinaPresident of the Italian Football Federation (FIGC), commented: “Today we’re getting into into a brand new period and we’re proud to be doing it with adidas, which has greatest interpreted, and in a contemporary approach, the ardour and the custom of the Azzurri. For 113 years, the Italian nationwide soccer workforce has represented a logo of values and fashion round the world, our soccer equipment is a nationwide heritage that goes past sport, as a result of it transmits emotions that unite folks of totally different ages, sexes and social backgrounds. The male and feminine nationwide soccer groups signify a powerful factor of id, that we’ll improve to the fullest with this new partnership.“
The new “house” equipment shall be worn on the pitch tomorrow Wednesday January 18th in the pleasant match Under 18 between Italy and Spain deliberate at the Technical Federal Center of Coverciano (Italy). This is the first time a youth workforce debuts in the new jersey forward of the primary National squad.
THE NEW ADIDAS X FIGC COLLECTION
Much of the assortment’s design is impressed by marble, a pure, geographical and cultural factor that represents the entire of Italy and has been current in lots of monuments and locations all through the Italian Peninsula over the centuries.
The ‘Home‘ equipment, which boasts a blue shade base as per custom, sees marble, a component that’s replicated on the material by way of handbook work that mixes conventional craftsmanship of uncooked supplies and extremely progressive strategies, as a focal inspiration on each jersey and shorts for a cohesive and fantastically built-in design.
In addition to the unique sample, there are different references to Italian tradition on the ‘Home’ equipment, corresponding to the Tricolour particulars delicately inserted on the shoulders: a chic borderline has been added to every of the three adidas stripes to recreate the colours of the Italian flag. The Tricolor can also be current on the jersey sides and edging. Finally, the again of the collar bears the phrase ‘Italy‘, fully personalized with a transparent reference to Roman engravings, the identical method utilized in the lettering of the gamers’ names and in the numbering of the jerseys.
The sleeves and collar are embellished with delicate however placing gold particulars, which embellish the equipment as a reminder of the Federation’s successes.
The adidas brand and the new FIGC crest brand, launched in latest days, are warmth-utilized and positioned on the entrance middle at chest peak.
The ‘Away‘ equipment can also be strongly impressed by marble, that makes a daring return due to the mild shade of the base: the predominant shade is ‘off-white’, with a transparent reference to the uncooked materials that distinguishes the entire equipment, embellished by the graphic design with navy blue and gold veining.
The ‘Away’ equipment options the identical Italy-related particulars, corresponding to the Tricolour on the three adidas stripes and the ‘Italia’ lettering.
Both kits are created utilizing the greatest adidas improvements, particularly supplies that permit athletes to really feel comfy due to HEAT.DRY know-how, optimized to supply gamers with most consolation and breathability throughout sports activities efficiency. The jerseys are created from 100% recycled supplies.
The wider vary enhances the ‘Home’ and ‘Away’ with items together with an anthem jacket, created in a singular double-sided design, and the heat-up merchandise that share the marble aesthetic in a shade palette that connects to the Italian Tricolour. Completing the assortment is a spread of coaching merchandise, once more in daring blue and white with accents from the Tricolour, that permit for one look and really feel for the participant throughout each half of representing the nationwide workforce.
The assortment is on the market from at present on adidas.com Italian Football Federation http://www.adidas.it/italia and app, in adidas shops, on the FIGC Store and at chosen licensed retailers.
For extra info go to adidas.com/soccer or comply with @adidasfootball on Twitter or @adidasfootball and @adidasita on Instagram to hitch the dialogue.
THE CAMPAIGNTHE SEARCH – LA RICERCA”
The new partnership between adidas and FIGC is being launched by way of a devoted marketing campaign, “The Search – La Ricerca“which features a Launch Film that includes in a hunt for a treasured treasure a number of nationwide workforce champions from the previous and the current – Gianluigi Donnarumma, Martina Rosucci and Alessandro Del Piero – and a ultimate particular visitor star – the artist Blanco.
“The Search – La Ricerca” is the story of the bodily and emotional efforts of a younger boy in a forest with a magical ambiance, ending with the discovery of the Azzurri jersey, a priceless half of Italy’s nationwide id. At the identical time, this expertise symbolizes the seek for the Italian in everybody and the frequent sense of belonging to the id of the nation, vital values to move on to the future and to the new followers of the Azzurri in a symbolic handover between nationwide workforce icon Del Piero and singer Blanco, an idol of the youthful era of Italians. The ultimate scenes, set on a soccer pitch in Rome, present Blanco enjoying mild-heartedly together with his friends and the new nationwide workforce star, Donnarumma.
The marketing campaign, showcased throughout all main social media and digital platforms worldwide, was created in strict collaboration between adidas and the Italian Football Federation.
adidas is a world chief in the sporting items trade. Headquartered in Herzogenaurach, Germany, the firm employs greater than 61,000 folks throughout the globe and generated gross sales of €21.2 billion in 2021.