Cleveland Guardians Struggling To Attract Fans, Ratings After Name Change – OutKick

As a results of years of strain from activist teams, a number of years in the past, the Cleveland baseball franchise introduced that they might quickly be altering the group’s identify.

Naturally, the group prominently declared its dedication to the proper motivations, suggesting that unity and “group” defined their determination:

“We consider our group is at its greatest once we can unify our group and produce individuals collectively – and we consider a brand new identify will permit us to do that extra absolutely.”

So after over 100 years because the Cleveland Indians, the group began taking part in in 2022 because the Cleveland Guardians.

GOODYEAR, ARIZONA – MARCH 22: A element view of the emblem on the jersey worn by Bobby Bradley #44 of the Cleveland Guardians poses throughout Photo Day at Goodyear Ballpark on March 22, 2022 in Goodyear, Arizona. (Photo by Chris Coduto/Getty Images)

Well, if the numbers are to be believed, it is attainable that followers won’t have taken kindly to the rebranding efforts.

Local TV rankings for the newly christened Guardians have dropped dramatically, with one report putting the quantity at -30%.

That’s the third greatest decline of any group within the league, with solely the moribund Oakland Athletics and quickly fading San Francisco Giants reporting worse numbers.

MLB rankings general have been typically flat, with even the Baltimore Orioles seeing a slight enhance up to now within the season.

The Guardians, nevertheless, have seen their numbers fall precipitously.


It’s not simply rankings; in individual attendance is down considerably from earlier years as nicely.

In 2019, the final absolutely pre-pandemic season, the group averaged 21,465 followers per recreation.

This yr, thus far, common attendance has fallen to fifteen,025.

If these numbers proceed, that might mark the non-COVID low level for the franchise since they moved into their new ballpark in 1994.

Blue bar signifies COVID restrictions

It is perhaps tempting responsible the low numbers on poor outcomes this season, however the Guardians are at the moment 2nd within the American League Central, solely two video games behind the primary place Minnesota Twins.

While they have not wildly exceeded expectations, they’ve hovered nicely inside vary of a attainable playoff berth, per Fangraphs odds:

Attendance has typically been decrease throughout MLB this season than in 2019, however Cleveland specifically is outpacing the typical decline.

In 2019, non-Indians attendance averaged 28,436. This yr, that quantity is 26,582, which means the league general is down 6.5% in ticket gross sales.

Meanwhile attendance for the Cleveland franchise has plummeted 30% from 2019.

There merely aren’t many nice explanations for this dramatic lower in rankings and fan help apart from basic dissatisfaction.

It could possibly be that many followers are upset with the course of the on area product, or it could possibly be that they are upset the group they grew up with modified from its historic id to a generic identify they haven’t any reference to. Maybe it is a mixture of the 2 elements.

Some may even try to blame poor early season climate, however that is at all times been a problem in Cleveland.

Regardless, the numbers are bleak for the Guardians. The determination to rename the group was clearly carried out out of worry of criticism and political strain, and it is attainable that it considerably hurts the franchise financially.

As maybe a fair higher indicator of how the identify adjustments deserted historical past, a Google seek for Guardians tickets nonetheless exhibits up from MLB.com as “Indians ticket pricing:”

That would not precisely encourage confidence within the new identify, now it does.

Follow Ian Miller on Twitter: @ianmSC


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