Maryland Football’s attendance problem is even worse than it looks

Maryland soccer’s lack of followers within the stands has been mentioned, however the image is clearer — and greater — after a deep dive Friday by Emily Giambalvo of the Washington Post. Among different miserable numbers for individuals who assist this system: the Terps are averaging barely 22,000 attendees per sport. That’s the precise variety of individuals on the video games, together with constructing workers and everybody else within the constructing, versus the inflated numbers all colleges distribute based mostly on what number of tickets had been dispersed.

The article is a sobering take a look at this system’s ongoing struggles to get butts into the seats. According to the numbers she compiled, Maryland’s common attendance of 31,920 ranks 66th amongst FBS colleges, placing Maryland’s numbers on par with applications like Boise State, Appalachian State, Navy and Stanford. It’s the second-lowest within the Big Ten forward of Northwestern, which has the smallest stadium within the convention and a much smaller fanbase and athletics model. Maryland has all the time struggled to compete towards the litany of different leisure choices within the Washington space, as Giambalvo famous, and that problem is pronounced when the crew is not profitable.

She wrote:

Maryland’s campus sits contained in the Beltway, and the stadium is much less than 10 miles from the US Capitol. The Terps’ program sells its location to recruits as a gateway to skilled alternatives, however the transient nature of the town may not assist breed loyal Maryland soccer followers. The thousands and thousands who reside right here have loads of leisure choices, sports activities and in any other case, stretching from DC to Baltimore.

“The market is so distinctive,” mentioned Jordan Looby, who oversees advertising and marketing technique and fan expertise at Maryland. “There’s a lot competitors.”

The most comparable colleges could be Georgia Tech (36,625 common introduced attendance) in Atlanta, in addition to Los Angeles-based applications Southern California (63,133) and UCLA (37,411), that are each within the prime 20 of the College Football Playoff rankings.

Those are good comparisons market-wise. Most applications within the Power Five Conferences aren’t situated within the coronary heart of metropolitan areas, presenting a singular problem for those which can be. Maryland coach Mike Locksley has all however begged followers to come back out and assist his crew. Tickets for the sport can typically be purchased on the secondary marketplace for much less than a film ticket.

Attendance has additionally been declining steadily throughout faculty soccer lately, with followers having fun with an ever-growing record of choices to observe from dwelling. Attendance dropped nationally for the seventh yr in a row final season. The common attendance of 39,848 was the fewest since 1981. But Maryland’s attendance woes have stretched effectively past the nationwide common.

Maryland’s SECU Stadium is certain to have plenty of purple within the stands this weekend, however the query is how a lot of it would be the Scarlet and Gray of visiting No. 2 Ohio State, whose followers typically take over swaths of Maryland’s stadium. It’s all the time been a problem for Maryland, whose attendance has lagged for a lot of the previous a long time, with the obtrusive exception of Ralph Friedgen’s three-year run of 10-win seasons within the early 2000s, when the college needed to set up short-term bleachers to accommodate further demand

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Between 2001 and 2004, Maryland went 23-3 at dwelling, culminating in a report introduced attendance common of 51,411 in 2004. Winning, in fact, is the largest consider attendance. But even this yr throughout their 6-2 begin, they performed in entrance of sparse dwelling crowds.

Giambalvo wrote:

Fans need Maryland to “shut the hole between the highest groups in our league,” Locksley mentioned earlier this season. “Well, the problem is, Will

Winning video games would assist Maryland fill the stands, however filling the stands could assist Maryland win extra. A raucous surroundings might compel followers to purchase tickets to allow them to participate, however the one strategy to create that environment is in the event that they pack the stadium.

“It’s a little bit little bit of a rooster or the egg,” Looby mentioned.

l our followers assist me shut the hole with creating an surroundings that makes it powerful when individuals come within the Shell? … For us to have the kind of program that may exit and recruit [top] gamers, we have to present that we’ve a neighborhood that basically values ​​what this program’s all about.”

Maryland hasn’t received extra than seven video games since it went 9-4 in 2010, which was Friedgen’s ultimate yr earlier than then-AD Kevin Anderson’s ill-fated “good to nice” determination to let him go and rent Randy Edsall. Under Edsall, DJ Durkin, interim head coach Matt Canada and Locksley, Maryland has posted a 22-48 report in convention play since becoming a member of the Big Ten, together with extra than its share of deflating blowout losses towards the convention’s elite. Unlike followers in additional rural areas the place going to the video games win or lose is a part of the tradition, most Maryland followers and alums do not present up out of obligation or loyalty.

They’re dealing with an identical problem in basketball, the place followers grew pissed off and apathetic by the dearth of postseason success beneath Mark Turgeon. Xfinity Center has been all however empty in the course of the crew’s first three video games towards small-name competitors beneath new coach Kevin Willard. But in contrast to soccer, Maryland basketball followers will return en masse when the crew is taking part in effectively and internet hosting prime competitors. Locksley faces a much more tough problem, and empty stadiums do not impress recruits just like the star-studded group coming this weekend, which works again to the chicken-and-egg dynamic.

“Dramatic upsets occur each weekend in faculty soccer, however Maryland has but to play spoiler towards a ranked Big Ten foe,” Giambalvo wrote. “Those are the video games that create recollections — ones that infuse hope into conversations at tailgates and lure followers into the stadium in case that magic surfaces once more.”

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