Public Appoints Leon Avatar As First Chief Metaverse Officer

Publicis Groupe has appointed its first-ever Chief Metaverse Officer and he’s a lion in the metaverse.

At a time when everyone is keen to enter the Metaverse, many brands, and their advertising agency counterparts are wondering what the best path forward is. For Publicis Groupe, it clearly started by putting someone in charge and appointing its first-ever Chief Metaverse Officer.

Related Meta Plans IRL Stores To Showcase Its Metaverse Products

And no one could have been a better choice than a real Web3 native: a computer-generated avatar named Leon.

Leon (the lion) has a striking resemblance to Publicis’ trademark lion corporate logo. The Web3 avatar was created by Publicis’ Conseil unit in France, and he comes with a French accent, celebrating the roots of one of the largest advertising holding companies.

Leon Avatar is described as “a new interface to help its clients understand, navigate and develop Web3 strategies.” His role will no doubt be shaped by the evolution of the Metaverse, but for now, Leon’s main focus will be to:

  • Accompany clients and help advise how to navigate and approach the meta jungle, with strategies unique to their business.
  • Act as a guide to employees with the support of the right expertise and teams at Publicis.
  • Showcase the very best examples of Web3 from our clients and from across Publicis.

“The metaverse isn’t a destination, it’s a real-time learning moment for all,” Chairman-CEO Arthur Sadoun said in a statement, adding, “It requires interrogation, education, and experimentation. We are committed to being on that journey with our clients, to help them understand what it means for their business and to bring them the existing Web3 capabilities in the Group across data, media, and technology. Leon embodies that as an avatar and will help our clients navigate this new channel and progress every step of the way. ”

See Leo in action in the video below.


You might also like


More from METAVERSE

Stripe Now Lets You Buy NFTs Without Having To Own Crypto

Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.

Meta Demos Voice Controlled Builder Bot That Creates VR Spaces

Meta’s latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.

MultiNFT Launches New Token Ahead Of VR Concerts In Decentraland

$ MNFT can soon be used to access MultiNFT’s 24h Rage nightclub in Decentraland’s iconic festival district, where it owns a…

Creators Of Shiba Inu Are Working On A Metaverse For The Meme

Developers of the meme coin have given us a glimpse of what the Shiba Inu metaverse world will look like…

Decentraland To Host Inaugural Virtual Fashion Week

Dozens of fashion labels will be exhibiting pieces and hosting after-parties in Decentraland’s upcoming fashion district next month.

Meta Is Debuting Avatars On Instagram And Making Them More Inclusive

The announcement marks the first time any of Meta avatars have been available on Instagram and introduces new ones on…

Meta Introduces ‘Personal Boundary’ Between Avatars To Protect Users From Harassment

To protect users from harassment, Meta is introducing a “Personal Boundary” buffer between avatars on Horizon Worlds and Venues.

Lamborghini Launches ‘Space Time Memory,’ Its First NFT Collection

The Italian luxury carmaker is presenting a series of 5 NFT artworks paired with five “space keys” used in the…

Reddit Is Also Working On An NFT Profile Picture Feature

Users have spotted a new Reddit feature similar to the Twitter NFT profile picture recently launched on Twitter.

Leave a Comment