Soon you won’t be able to watch a football match without seeing ‘EA Sports FC’ plastered everywhere

Videogame big EA and FIFA, the world governing physique for football, are within the last stretches of one of many longest-running partnerships within the business’s historical past. EA’s present licensing take care of FIFA is ending (opens in new tab) and FIFA 23 will be the ultimate recreation launched (September 30 for PC), after which the writer is occurring to re-brand the collection as EA Sports FC.

This is a danger for EA. The FIFA collection is nothing lower than a golden goose that lays billions of {dollars}’ price of eggs yearly, and one can not deny that a part of the collection’ success was the partnership with FIFA and the way the phrase turned synonymous with videogame football. EA’s CEO has talked powerful about it simply being “4 letters on the entrance of the field” however the writer is aware of it wants an consciousness and advertising marketing campaign like no different to keep the collection’ momentum and visibility as that default videogame football choice.

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