‘Thursday Night Football’ Amazon Bow “Resounding Success,” Prime Video Exec Says – Deadline

“While we’re nonetheless ready for official Nielsen scores, our measurement exhibits that the viewers numbers exceeded all of our expectations for viewership,” Prime Video’s prime sports activities exec Jay Marine stated at this time in a be aware to workers on the “resounding success” of the streamer’s official kickoff on September 15.

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“Our first unique TNF broadcast delivered probably the most watched evening of primetime within the US within the historical past of Prime Video,” the VP Prime Video, Global Head of Sports, additionally instructed colleagues within the memo (learn it beneath). “This is an enormous achievement. During our TNF broadcast, we additionally noticed the most important three hours for US Prime signal ups ever within the historical past of Amazon – together with Prime Day, Cyber ​​Monday, and Black Friday.”

Now, as Marine said, there is no such thing as a official Nielsen information but to offer concrete kind to those claims. However, as we await the precise numbers, clearly, as they had been with the September 1 two-episode premiere of The Lord of the Rings: The Rings of PowerPrime Video is feeling fairly happy.

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Prime Video

The Kansas City Chiefs’ hard-fought 27-24 win over the Los Angeles Chargers at Arrowhead Stadium final week was the primary of 15 video games a season on the Jeff Bezos-founded streamer in a cope with the NFL set to run over the following 11 years Putting their cash the place its hopes and streams are, Prime Video is estimated to have forked out round $1 billion per season for the unique rights to the gridiron matchups — a quantity that Bezos and NFL Commissioner Roger Goodell might need chatted about from their perch watching the Chiefs-Chargers recreation final week.

While the Nielsen numbers are nonetheless to return, we do know some actual numbers that Amazon itself put on the market not too way back. In conversations with media patrons earlier this yr, Amazon anticipated about 12.5 million viewers per recreation. In a linear-to-streamer transition, that is a dip from the weekly viewers that the Murdochs-owned Fox had on common in its final full season of TNF final yr

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Amazon has pledged so as to add extra viewership information relating to transparency TNF.

Meanwhile, right here is Marine’s full memo to Amazon workers:

All,

I needed to take a second to replicate on final Thursday evening and share my congratulations and private thanks. On Thursday evening, we made historical past by delivering the primary common season recreation in our groundbreaking 11-year settlement with the NFL. And by each measure, Thursday Night Football on Prime Video was a convincing success. From the stellar manufacturing of the sport, to the standard of the stream prospects watched at dwelling, Prime Video proved we’re among the many best possible in sports activities media.

To put it in context, let me share a number of the outcomes. Our first unique TNF broadcast delivered probably the most watched evening of primetime within the US within the historical past of Prime Video. This is an enormous achievement. During our TNF broadcast, we additionally noticed the most important three hours for US Prime signal ups ever within the historical past of Amazon – together with Prime Day, Cyber ​​Monday, and Black Friday. And whereas we’re nonetheless ready for official Nielsen scores, our measurement exhibits that the viewers numbers exceeded all of our expectations for viewership. This was additionally an enormous technical achievement – ​​our tech and product groups rose to the problem and delivered a incredible streaming expertise to our hundreds of thousands of viewers.

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I couldn’t be extra pleased with all of our groups – everybody throughout engineering/tech, product, programming, manufacturing, expertise relations, authorized, BA, advertising and PR has labored tirelessly over the previous 18 months to make sure that soccer followers throughout the nation would see our best possible, and throughout each side you all greater than delivered. Your buyer focus, laborious work and dedication has been superb and galvanizing.

And as we prefer to say, it is all the time “Day 1.” That is actually true for all of us at this time. This is just the start. We will proceed to remain buyer targeted, innovate, and get higher each week – beginning this week in Cleveland with an enormous Steelers vs Browns rivalry recreation!

Thank you once more and congratulations!

Jay

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