Xbox’s showcase message: We are here for everyone

With the dust settling, the games industry breathes a sigh of relief following that initial flurry of summer games showcases, marketing events, and previews. We still have more shows on the horizon as we head towards the busy Q3-4 season, with Gamescom and others, but for Xbox fans, the bulk of the news is now out there thanks to the Xbox and Bethesda Showcase last week.

For 90 minutes, Microsoft and its teams across Xbox and ZeniMax, and its partners, showcased a huge array of games of all shapes and sizes. Interestingly, the showcase focused almost entirely on games slated for the next 12 months, which reveals a maturing strategy that may prove better for game developers, while linking back to the Xbox Game Pass subscription model.

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